Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Eurasian business review 6 (2016) 2, pp. 237-251
In the contemporary overcrowded market there is a high competition for capturing consumers’ attention. Few decades ago attracting consumers’ visual attention was easier; however, modern consumers become advertising-resistant. Moreover, people even tend to ignore ads before seeing them. Such...