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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Social Web
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Virtual influencer
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Werbewirkung
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Asymmetric information
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AuĂenwirtschaftspolitik
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Brand endorsement effectiveness
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Brand image
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Brand management
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Business interruption insurance
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Business process management
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CFD
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Capital income
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Career development
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Celebrity endorsement
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Celebrity-Werbung
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China
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Co-benefits
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Curvilinear relationship
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Customer returns strategy
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Customer service
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Decision
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Diesel engine
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Disruption management
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EGR
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Economic life
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Emotional engagement
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Lei, Yueqiu
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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