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Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model

Kwon, JaeHwan; Seo, Yuri; Ko, Dongwoo - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 459-471

Persistent link: https://www.econbiz.de/10011633860

Matching luxury brand appeals with attitude functions on social media across cultures

Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528

Persistent link: https://www.econbiz.de/10012287957

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective

Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954

Persistent link: https://www.econbiz.de/10013396344

The impact of COVID-19 on consumer evaluation of authentic advertising messages

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89

Persistent link: https://www.econbiz.de/10012796063

Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications

Kim, Jungkeun; Kim, Jae-Eun; Marshall, Roger - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1399-1425

Persistent link: https://www.econbiz.de/10011609129

The influence of mating goal activation and gender differences on the evaluation of advertisements containing sexual words

Kim, Jungkeun; Kim, Sungeun Ange - In: Australasian marketing journal 24 (2016) 3, pp. 205-213

Persistent link: https://www.econbiz.de/10011596772

Airline communication message strategies during crisis

Kim, Seongseop; Kim, Jungkeun; Choi, Youngjoon - In: Tourism review 78 (2023) 6, pp. 1452-1465

Persistent link: https://www.econbiz.de/10014511723

The impact of infectious disease cues on visual pattern-seeking

Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon - In: International journal of advertising : the review of … 42 (2023) 4, pp. 740-772

Persistent link: https://www.econbiz.de/10014296411

The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising : The Moderating Role of Construal Level

Septianto, Felix; Seo, Yuri; Zhao, Fang - 2021

This research examines how warmth and competence advertising can be effectively utilized in luxury and sustainable brand advertising. Across four experimental studies, this research shows diametrically opposite “match-up” effects between advertising appeals and construal levels for luxury...

Persistent link: https://www.econbiz.de/10013312004

Authenticity and Exclusivity Appeals in Luxury Advertising : The Role of Promotion and Prevention Pride

Septianto, Felix; Seo, Yuri; Sung, Billy; Zhao, Fang - 2021

PurposeThis study aims to investigate how the effectiveness of luxury advertising can be improved by matching the emotional (promotion pride vs prevention pride) and luxury value (authenticity vs exclusivity) appeals within advertising messages.Design/methodology/approachThree experiments were...

Persistent link: https://www.econbiz.de/10014086323