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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam

Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273

Persistent link: https://www.econbiz.de/10013256158

Does Affective Appeal in Television Advertisement of Durable Goods Influence Millennials

Chakravarty, Rishi; Sarma, Nripendra Narayan - 2021

Previous literature has highlighted the attitude of millennials towards online advertising, but research on the influence of affective appeals in traditional advertisements of consumer durable goods on millennials is substantially less. Therefore, the authors desired to explore the identified...

Persistent link: https://www.econbiz.de/10013213396

Facebook user's habits in getting commercial information : a study on Hong Kong students

Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71

Persistent link: https://www.econbiz.de/10011814242

Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81

Persistent link: https://www.econbiz.de/10012175889

Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612

Persistent link: https://www.econbiz.de/10010128867

The relative influence of advertising and word-of-mouth on viewing new season television programmes

Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81

Persistent link: https://www.econbiz.de/10011626384

Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market

Shareef, Mahmud Akhter; Kumar, Vinod; Kumar, Uma; … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 315-328). 2018

Persistent link: https://www.econbiz.de/10011825178

The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions

Lim, Joon Soo; Lee, Jiyoung; Lim, Sung Soo - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 207-232

Persistent link: https://www.econbiz.de/10012179118

Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction

Siswati, Endang - 2021

Persistent link: https://www.econbiz.de/10012594020

Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention

Chang, Yaping; Li, Xinlan; Wang, Xingyu - In: Psychology & marketing 40 (2023) 12, pp. 2711-2727

Persistent link: https://www.econbiz.de/10014432535

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