2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …

theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …

Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

products and process in order to position themselves as Green. Marketers have directed their focus on advertising as the best … researches have been carried out to study the influence of perception towards green advertising on purchase intention that … suggests the aspect of advertising to bank upon. The aim of this paper is to examine the influence of consumer perception …

Research has shown that advertising assets and R&D (research and development) assets increase shareholder value …. We show that current market turbulence moderates the impacts of advertising assets and R&D assets on expected cash flow … moderates the impacts of advertising assets and R&D assets on bankruptcy risk but not shareholder value. Market stability …

sensitive to audience losses from advertising. There is currently limited understanding of how traditional advertising and … programs, wherein time given to traditional advertising and product placement plays a role akin to the "price" of consuming a … program. Our data include audience, advertising, and program characteristics from more than 10,000 network-hours of prime …

respond to an existing age-based self-discrepancy. Specifically we found that when the contextual cue was advertising for an … age-restricted product, adolescents conformed to dissimilar young adult advertising models and diverged from similar … that were more dissatisfied with their age. With advertising for an age-unrestricted product, adolescents conformed to …

Advertising and research and development (R&D) benefit firms by increasing sales and shareholder value. However, when a … firm is in bankruptcy, the cumulative effects of its past advertising and R&D can be a double-edged sword. On the one hand … likelihood that the bankruptcy court will decide that the firm can survive. The author argues that the ability of advertising and …

advertising appeals …

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the … product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through … attitude towards the ad and advertising cognition. Advertising media type combined with age is tested as a moderating variable …