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~subject:"Advertising effects"
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Advertising effects
Taiwan
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Brand management
5
Markenführung
5
Beziehungsmarketing
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Relationship marketing
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Service quality
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Viral marketing
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Virales Marketing
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Competence
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Customer satisfaction
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Customer service
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Designation of origin
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Dienstleistungsqualität
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Frontline employee
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Furniture retailing
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Herkunftsbezeichnung
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Innovation
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Kundenservice
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Kundenzufriedenheit
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Möbelhandel
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Personality psychology
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Persönlichkeitspsychologie
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Simulation
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Takeover
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Werbewirkung
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Zielgruppe
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Übernahme
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1992-2004
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Aktienoption
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Arbeitsverhalten
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Bayesian Inference
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Chen, Tsai
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Chien, Wei-Chun
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Hsu, Ya-Hui
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Lee, Hsiang-Ming
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Lee, Hsiang-ming
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Lo, Wei-Yuan
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Journal of advertising research
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Marketing intelligence & planning
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ECONIS (ZBW)
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The effects of brand positioning (underdog vs top dog) and comparative advertising
Lee, Hsiang-Ming
;
Hsu, Ya-Hui
;
Chen, Tsai
;
Lo, Wei-Yuan
; …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 459-480
Persistent link: https://www.econbiz.de/10015056880
Saved in:
2
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
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