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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,518
Konsumentenverhalten
81,068
Theorie
24,910
Theory
23,997
Preismanagement
19,101
Pricing strategy
19,084
Preis
14,972
Relationship marketing
10,246
Beziehungsmarketing
10,221
Price
9,720
USA
7,948
Brand management
7,748
Markenführung
7,707
United States
7,515
Brand image
6,825
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6,785
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6,106
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6,034
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6,018
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5,974
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5,795
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5,292
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5,112
Social Web
5,058
Social web
5,052
Experiment
5,035
Retail trade
4,998
Service quality
4,938
Dienstleistungsqualität
4,899
Online-Marketing
4,839
Internet marketing
4,823
Markenartikel
4,561
Brand
4,545
Electronic Commerce
4,323
E-commerce
4,210
Werbewirkung
3,740
Advertising
3,650
Verbraucherverhalten
3,598
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Bauer, Hans H.
11
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
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Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
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Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
D'Annunzio, Anna
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
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Jin, Ginger Zhe
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Russo, Antonio
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Sahni, Navdeep S.
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Terlutter, Ralf
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
1
Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Health marketing quarterly
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research
16
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ECONIS (ZBW)
3,700
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1
De-targeting: advertising an assortment of products to loss-averse consumers
Karle, Heiko
;
Peitz, Martin
-
2016
intermediary deliberately informs about some products and their
price
quotes from outside a consumer's preferred product category. …
Persistent link: https://www.econbiz.de/10011492145
Saved in:
2
Advertising, Consumer Awareness, and Choice : Evidence from the U.S. Banking Industry
Honka, Elisabeth
-
2016
How does advertising influence consumer decisions and market outcomes? We utilize detailed data on consumer shopping behavior and choices over bank accounts to investigate the effects of advertising on the different stages of the shopping process: awareness, consideration, and choice. We...
Persistent link: https://www.econbiz.de/10013003569
Saved in:
3
Referenzpreiseffekte bei der Preisbeurteilung
Schuckel, Marcus
;
Wierich, Ralf
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 397-417)
.
2007
Persistent link: https://www.econbiz.de/10003468239
Saved in:
4
Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
-
2005
Persistent link: https://www.econbiz.de/10003265375
Saved in:
5
Location does matter : the effect of display locations of regular
price
and sale
price
on consumers' responses in comparative
price
advertising
Jang, Jung Min
;
Park, Eun Young
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1059-1085
Persistent link: https://www.econbiz.de/10012395642
Saved in:
6
Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna
;
Russo, Antonio
-
2015
-
This version: July 2015
' attention to advertisers. Under Net Neutrality, a zero-
price
rule is enforced. By contrast, in the Unregulated Regime, ISPs make …
Persistent link: https://www.econbiz.de/10011305392
Saved in:
7
A generalized model of sales
Shelegia, Sandro
;
Wilson, Christopher
-
2016
To provide a more exible workhorse model of temporary
price
reductions or "sales", this paper presents a substantially … studies of sales and
price
dispersion. …
Persistent link: https://www.econbiz.de/10011557241
Saved in:
8
Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna
;
Russo, Antonio
-
2015
-
This version: July 2015
' attention to advertisers. Under Net Neutrality, a zero-
price
rule is enforced. By contrast, in the Unregulated Regime, ISPs make …
Persistent link: https://www.econbiz.de/10010479015
Saved in:
9
Advertising, Brand Loyalty and Pricing
Chioveanu, Ioana
-
2022
I consider an oligopoly model where, prior to
price
competition, firms invest in persuasive advertising and induce … advertising is introduced to homogeneous product markets, provides an alternative explanation for
price
dispersion phenomena …
Persistent link: https://www.econbiz.de/10013297778
Saved in:
10
Strategic targeted advertising
Galeotti, Andrea
;
Moraga-González, José Luis
-
2003
entire market. As a resultthe market is segmented only from time to time and presentssubstantial
price
dispersion across …
Persistent link: https://www.econbiz.de/10011333902
Saved in:
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