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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa - In: Advertising in developing and emerging countries : the …, (pp. 57-68). 2011
Persistent link: https://www.econbiz.de/10009262001
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In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
Hooft, Andreu van; Meurs, Frank van; Spierts, Danique - In: Challenges in an age of dis-engagement, (pp. 139-153). 2017
Persistent link: https://www.econbiz.de/10011688970
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Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - 2005
Persistent link: https://www.econbiz.de/10003265375
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Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
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The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter; Hendriks, Berna; Brandt, Corine van den - In: Kooperation und Effizienz in der …, (pp. 233-244). 2006
Persistent link: https://www.econbiz.de/10003323063
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Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk - In: Advertising and communication : proceedings 4th …, (pp. 174-182). 2005
Persistent link: https://www.econbiz.de/10003353797
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Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng; Yang, Xiaoyan - In: Journal of global marketing 22 (2009) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
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Retail advertising : an empirical comparison between German and French consumers
Purper, Guido; Weinberg, Peter - In: International advertising and communication : current …, (pp. 473-487). 2006
Persistent link: https://www.econbiz.de/10003378212