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Advertising effects
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Unraveling religious advertisements' effectiveness in a multi-religious society
Kumra, Rajeev
;
Parthasarathy, Madhavan
;
Shafiullah Anis
- In:
Journal of Indian business research
8
(
2016
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10011659920
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