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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
31
Konsumentenverhalten
30
Brand management
14
Markenführung
14
Brand image
10
Markenimage
10
Beziehungsmarketing
8
Relationship marketing
8
Internet marketing
7
Online retailing
7
Online-Handel
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Online-Marketing
7
Social Web
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Social web
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Motivation
6
Brand
5
E-commerce
5
Electronic Commerce
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Führungsstil
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Leadership style
5
Leistungsmotivation
5
Markenartikel
5
Viral marketing
5
Virales Marketing
5
Work motivation
5
Consumer behavior
4
Human Resource Management
4
Innovation
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Pakistan
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Personalmanagement
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Product design
4
Produktgestaltung
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Werbewirkung
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Arbeitsverhalten
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Brand passion
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Emotion
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Fashion
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Gender
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English
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Gilal, Faheem Gul
4
Gilal, Naeem Gul
4
Gilal, Rukhsana Gul
4
Zhang, Jing
2
Khalil, Rushna
1
Paul, Justin
1
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European journal of international management : EJIM
1
International journal of hospitality management
1
International journal of technology, policy and management : IJTPM
1
The journal of asset management
1
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ECONIS (ZBW)
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Towards an integrated model for brand adoption : insights from an organismic integration theory
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
European journal of international management : EJIM
17
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012798012
Saved in:
2
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Saved in:
3
Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 160-180
Persistent link: https://www.econbiz.de/10012298766
Saved in:
4
The role of need-supportive advertisement appeals in bringing defunct brands back to life : a basic psychological needs theory perspective
Gilal, Faheem Gul
;
Khalil, Rushna
;
Gilal, Rukhsana Gul
; …
- In:
International journal of technology, policy and …
24
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10015061793
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