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Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios; Kokkinaki, Flora - In: Neuroscience and the economics of decision making, (pp. 165-181). 2012
Persistent link: https://www.econbiz.de/10010371035
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The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios; Kokkinaki, Flora - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
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Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios; Micevski, Milena; Diamantopoulos, … - In: Journal of business research : JBR 80 (2017), pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
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Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios; Florack, Arnd; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 3, pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130