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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture

Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162

Persistent link: https://www.econbiz.de/10011729481

Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category

Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737

Persistent link: https://www.econbiz.de/10012203361

Advertising strategies for brand image repair : the effectiveness of advertising alliances

Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462

Persistent link: https://www.econbiz.de/10011518852

Social networking the brand : an exploration of the drivers of brand image in the South African beer market

Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389

Persistent link: https://www.econbiz.de/10010399875

New marketing strategies the facebook

Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2014) 4, pp. 73-80

Persistent link: https://www.econbiz.de/10010492494

Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention

Rizomyliotis, Ioannis; Zafeiriadis, Dimitrios; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 394-411

Persistent link: https://www.econbiz.de/10012670670

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65

Persistent link: https://www.econbiz.de/10012392473

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014232237

The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product

Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022

Persistent link: https://www.econbiz.de/10013398015

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