//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Supporting pension decisions w...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Netherlands
7
Niederlande
7
Altersvorsorge
5
Retirement provision
5
Werbewirkung
4
Advertising
3
Werbung
3
Consumer behaviour
2
Decision
2
Entscheidung
2
Estimation
2
Information dissemination
2
Informationsverbreitung
2
Konsumentenverhalten
2
Print advertising
2
Printwerbung
2
Rhetoric
2
Rhetorik
2
Schätzung
2
Beratung
1
Bildungsforschung
1
Chatbots
1
Confidence
1
Consumer information
1
Counselling
1
Cultural identity
1
Educational research
1
Emotion
1
Fernsehwerbung
1
Fuzzy-Trace Theory
1
Hedonic price index
1
Hedonischer Preisindex
1
Informational efficiency
1
Informationseffizienz
1
Internet marketing
1
Kulturelle Identität
1
Meinung
1
Narrative advertising
1
Online-Marketing
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
English
4
Author
All
Enschot, Renske van
3
Hoeken, Hans
3
Mulken, Margot van
2
Hoeken, J. A. L.
1
Ouden, Hanny den
1
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
2
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
3
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
Saved in:
4
The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->