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~subject:"Advertising effects"
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Advertising effects
Perception
5,895
Wahrnehmung
5,209
Consumer behaviour
2,412
Konsumentenverhalten
2,339
Brand management
714
Markenführung
711
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Brand extension
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perception
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Risiko
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Kundenzufriedenheit
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Brand
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Markenartikel
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Managers
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Führungskräfte
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Relationship marketing
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Beziehungsmarketing
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Justice
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Gerechtigkeit
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Emotion
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Advertising
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Werbung
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Cognition
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Kognition
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Corporate social responsibility
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Bellman, Steven
4
Gierl, Heribert
4
Rempel, Jan Eric
4
Bauer, Hans H.
3
Dens, Nathalie
3
Diehl, Sandra
3
Esch, Franz-Rudolf
3
Giraldi, Janaina de Moura Engracia
3
Meng, Juan
3
Meurs, Lex van
3
Meyvis, Tom
3
Oliveira, Jorge Henrique Caldeira de
3
Pelsmacker, Patrick de
3
Usman, Osly
3
Valletti, Tommaso M.
3
Veiga, André
3
Wilson, Rick T.
3
Ahlluwalia, Sarika
2
Bambauer-Sachse, Silke
2
Breuer, Christoph
2
Chan, Kara
2
De Chernatony, Leslie
2
Dhar, Ravi
2
Franses, Philip Hans
2
Goldsmith, Kelly
2
Haley, Eric
2
Hefti, Andreas
2
Hofer, Natalie
2
Huber, Frank
2
Jain, Kamal
2
Kim, Soojin
2
Klerkx, Mandy
2
Koinig, Isabell
2
Liu, Shuo
2
Lourenção, Marina Toledo de Arruda
2
Maheswaran, Durairaj
2
Mathur, Pragya
2
Mueller, Barbara
2
Neumann, Marcus M.
2
Ng, Yu Leung
2
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Springer Fachmedien Wiesbaden
2
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
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Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of business research : JBR
9
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Journal of advertising research
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Asia Pacific journal of marketing and logistics
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International advertising and communication : current insights and empirical findings
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
European journal of marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of consumer marketing
3
Journal of marketing research
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research
2
Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
International journal of technology marketing : IJTMkt
2
International review on public and non-profit marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Reihe: Marketing : MAR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
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ECONIS (ZBW)
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1
Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen
Müller, Stéphane
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001679678
Saved in:
2
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
3
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
4
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
5
Associative and dissociative comparative advertising strategies in broadening brand
positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
6
New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
7
Comparisons of media types and congruence in
positioning
of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
8
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
Saved in:
9
Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken
Langner, Tobias
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001740704
Saved in:
10
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
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