Purpose – This paper aims to explore the parameters of Bulgarian cigarette advertising in the Cold War period. It contrasts the evolution of cigarette marketing in Bulgaria and the USA in the context of contrasting communist and capitalist notions of the “good life” versus the “common...

Purpose – The purpose of this paper is to show how state socialist countries used soft power to improve their image in the West and advocate “the socialist way of life” in the context of the Cold War. Design/methodology/approach – The author argues from a cultural history perspective...

Purpose – This paper aims to explore the relationship between childhood, consumption and the Cold War in 1950s America and the Soviet Union. The author argues that Soviet and American leaders, businessmen, and politicians worked hard to convince parents that buying things for their children...

Purpose – A number of scholars have explored the US Government’s postwar efforts, often in collaboration with the business community, to “sell America” to Americans themselves; others have documented the means through which such information was aimed at audiences behind the Iron Curtain....

Purpose – This paper aims to describe the relationship between subliminal advertising and the Cold War to have a better understanding of the cultural dynamics of postwar America. Design/methodology/approach – This paper is a review of primary and secondary materials from the period...

Purpose – The purpose of this paper is to review Advertising in a Free Society – a defence of the advertising industry – by Ralph Harris and Arthur Seldon, and to evaluate its status as a justifiable forgotten classic of the marketing literature. Design/Methodology/Approach – Advertising...