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~subject:"Advertising industry"
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Advertising industry
Werbung
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USA
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1800-1988
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Miracle, Gordon E.
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Nevett, Terence R.
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European journal of marketing : EJM
1
Michigan International Business Studies, Bureau of Business Research, Graduate School of Business Administration, the University of Michigan
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1
Management of international advertising : the role of advertising agencies
Miracle, Gordon E.
-
1966
Persistent link: https://www.econbiz.de/10002498897
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A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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