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Applying principles of management innovation in advertising agencies

Rubik, Andrea - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 286-296

management practices in advertising agencies also need some transformation. Through exploring management innovation principles … advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive … management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities …

Persistent link: https://www.econbiz.de/10013170497

How innovation impacts artistic creativity : managing innovation in the advertising sector

Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23

Persistent link: https://www.econbiz.de/10011502950

Når oplevelser møder økonomi : kreative virksomheder, brancher og steder

Lorenzen, Mark (contributor) - 2008 - 1. udgave

Persistent link: https://www.econbiz.de/10003769018

Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s

Schwarzkopf, Stefan - In: Consumerism and the co-operative movement in modern …, (pp. 197-221). 2009

Persistent link: https://www.econbiz.de/10003916657

Advertising research for new brands

King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 199-208). 2007

Persistent link: https://www.econbiz.de/10003578237

Advertising creativity : balancing surprise and regulatory

Goldenberg, Jacob; Mazursky, David - In: The Sage handbook of advertising, (pp. 283-298). 2007

Persistent link: https://www.econbiz.de/10003570496

Driving creativity and innovation through culture

Archer, Anne; Walczyk, Doris - In: Corporate creativity : developing an innovative organization, (pp. 39-46). 2009

Persistent link: https://www.econbiz.de/10003857060

Exploring data-driven innovation as a new source of growth : mapping the policy issues raised by "big data"

2013

of data can stimulate innovation and productivity growth. They include online advertisement, health care, utilities …

Persistent link: https://www.econbiz.de/10009775522

Economic factors underlying the unbundling of advertising agency services

Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008

Persistent link: https://www.econbiz.de/10003761095

Economic Factors Underlying the Unbundling of Advertising Agency Services

Arzaghi, Mohammad - 2010

This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change?...

Persistent link: https://www.econbiz.de/10012758332