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Advertising planning
Markenartikel
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Marktforschung
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Großbritannien
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Consumer behaviour
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Werbungsbetrieb
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Andrew S. C. Ehrenberg
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Brand image
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Marktpsychologie
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Neues Produkt
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Rundfunk
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USA
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Verpackung
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Advertising effects
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Barnard, Neil
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Measuring and managing brands
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ECONIS (ZBW)
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
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