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~subject:"Advertising planning"
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Advertising planning
USA
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United States
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Brand management
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Petty, Ross D.
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Andrews, J. Craig
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Leong, Susanna H. S.
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Lwin, May O.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.
;
Andrews, J. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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2
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
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