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Advertising planning
Consumer behaviour
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Brand management
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The aging consumer : perspectives from psychology and economics
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Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.
;
Cole, Catherine A.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 175-189)
.
2010
Persistent link: https://www.econbiz.de/10003996989
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