//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Macht (der) Werbung!
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising planning
Deutschland
8
Germany
6
Marketing
4
Zielgruppe
4
Kommunikation
3
Kundentyp
3
Target group
3
Verbraucherverhalten
3
Analyse
2
Anzeigensprache
2
Anzeigenwerbung
2
Brand image
2
Brand management
2
Consumer behaviour
2
Fachsprache
2
Interaktive Medien
2
Konsumentenverhalten
2
Kulturwandel
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Neue Medien
2
Sozialstatus
2
Werben und verkaufen <Zeitschrift, München>
2
Werbestrategie
2
Werbewirkung
2
Advertising effects
1
Aufsatzsammlung
1
Automotive industry
1
Beziehungsmarketing
1
Brand
1
Business start-up
1
Communication
1
Communication media
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Direktmarketing
1
Economics
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Language
All
German
1
Author
All
Kalka, Jochen
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Handbuch Printwerbung : Planung, Kreation und Wirkung von Anzeigen ; [die besten Kampagnen aus 50 Jahren]
Kalka, Jochen
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003719542
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->