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~subject:"Advertising planning"
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Advertising planning
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Leong, Susanna H. S.
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Lwin, May O.
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Petty, Ross D.
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Zielmann, Sarah
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Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
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International journal of advertising : the quarterly review of marketing communications
1
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
1
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ECONIS (ZBW)
4
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Kampagnen zum Thema "Gesundheitsschutz und Sicherheit" : die Botschaft vermitteln ; Erfahrungen aus der gesamten Europäischen Union und Tipps für die Organisation Ihrer eigenen Kam...
2005
Persistent link: https://www.econbiz.de/10003156181
Saved in:
2
Chancen und Hindernisse internationaler Gesundheitskampagnen : die Anti-Rauchen-Kampagne "Help - für ein rauchfreies Leben" der EU
Zielmann, Sarah
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 197-211)
.
2009
Persistent link: https://www.econbiz.de/10003824500
Saved in:
3
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
4
Health and safety campaigning : getting the message across ; experiences from across the European Union and tips on organising your own campaign
2001
Persistent link: https://www.econbiz.de/10001601830
Saved in:
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