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~subject:"Advertising planning"
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Advertising planning
Advertising effects
14
Consumer behaviour
14
Konsumentenverhalten
14
Werbewirkung
14
Cause-related marketing
10
Advertising
9
Cause-Related Marketing
9
Werbung
9
Marketing management
8
Marketingmanagement
8
Gender
6
Corporate social responsibility
5
Taiwan
5
Customer satisfaction
4
Geschlecht
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Service quality
4
Beziehungsmarketing
3
Corporate Social Responsibility
3
Customer-company identification
3
Emotion
3
Relationship marketing
3
Werbeplanung
3
product type
3
Brand
2
Brand image
2
Brand management
2
Charity
2
Consumer skepticism toward advertising
2
Consumer-company identification
2
Dienstleistungsqualität
2
Environmental consciousness
2
Independent self-construal
2
Interdependent self-construal
2
Kundenzufriedenheit
2
Longitudinal analysis
2
Longitudinal study
2
Markenartikel
2
Markenführung
2
Markenimage
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English
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Chang, Chun-tuan
2
Lee, Yu-kang
1
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International journal of advertising : the quarterly review of marketing communications
3
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ECONIS (ZBW)
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Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
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2
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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3
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
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