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A strategic response to the financial crisis : an empirical analysis of financial services advertising before and during the financial crisis
Lee, Taejun
;
Chung, Wonjun
;
Taylor, Ronald E.
- In:
The journal of services marketing
25
(
2011
)
3
,
pp. 150-164
Persistent link: https://www.econbiz.de/10009230977
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