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~subject:"Advertising regulation"
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Advertising regulation
New Zealand
28
Neuseeland
25
Marketing
12
Social marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Social Marketing
10
Arzneimittel
9
Marketing management
9
Marketingmanagement
9
Pharmaceuticals
9
Brand management
8
Children
8
Ethics
7
Ethik
7
Kinder
7
Markenführung
7
Advertising effects
6
Unternehmensethik
6
Werbewirkung
6
Werbung
6
Advertising
5
Gesundheitsvorsorge
5
Preventive care
5
Werbebeschränkung
5
Australia
4
Brands
4
Business ethics
4
Gesundheitspolitik
4
Gesundheitswesen
4
Health care system
4
Health policy
4
Theorie
4
Theory
4
USA
4
United States
4
Australien
3
Brand
3
Brand image
3
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Book / Working Paper
3
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2
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Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
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1
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Language
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English
5
Author
All
Eagle, Lynne C.
5
De Bruin, Anne
3
Dahl, Stephan
2
Bulmer, Sandy
1
Báez, Carlos
1
Morey, Yvette
1
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Working paper / Department of Commerce, College of Business, Massey University
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Young consumers : insight and ideas for responsible marketers
1
Source
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ECONIS (ZBW)
5
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1
Beyond children directed TV advertising violence, values and the electronic media environment
Eagle, Lynne C.
;
De Bruin, Anne
;
Bulmer, Sandy
-
2000
Persistent link: https://www.econbiz.de/10001530896
Saved in:
2
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
3
Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne C.
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
Saved in:
4
Children, the medium and the message : parental perceptions of children directed advertising issues and regulation
De Bruin, Anne
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001530895
Saved in:
5
Advertising restrictions : protection of the young and vulnerable?
Eagle, Lynne C.
;
De Bruin, Anne
-
2000
Persistent link: https://www.econbiz.de/10001531363
Saved in:
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