While academic research has begun to probe Internet users' underlying beliefs, attitudes, and purchase intent toward Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet versus print advertising content information...

Future helicopters will require all-weather capability for stabilized flight through severe atmospheric turbulence. This requirement has brought into focus the effect of turbulence on handling qualities. Accordingly, there is renewed interest in modeling and simulating turbulence and predicting...

For three decades a handful of giant American Corporations dominated the world computer industry. In the late 1980s a host of relatively small firms seized industry leadership. Many saw in this astounding reversal of fortune the birth of an open, progressive, highly competitive and democratic...

This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...

The cross-validated classification accuracy of predictive discriminant analysis (PDA) and logistic regression (LR) models was compared for the two-group classification problem. Thirty-four real data sets varying in number of cases, number of predictor variables, degree of group separation,...