Kumar, Navin; Panda, Rajeev Kumar; Adhikari, Kishalay - In: Journal of Hospitality and Tourism Insights 6 (2022) 2, pp. 1024-1042
Purpose This study identifies antecedents and consequences of destination brand engagement (DBE) that have redefined the tourists' behavior during the COVID-19 outbreak. Specifically, it assesses the impact of social media interaction and destination authenticity on DBE and DBE's effect on...
