Fernandez-Lores, Susana; Gavilan, Diana; Avello, Maria; … - In: BRQ Business Research Quarterly 19 (2016) 1, pp. 40-54
In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labour market. In this study, we develop and validate a multidimensional scale to measure...