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Invited editorial: Reappraising competing dominant logics for African business research

Dadzie, Kofi Q. - In: Journal of African business 14 (2013) 1/3, pp. 1-6

Persistent link: https://www.econbiz.de/10010246248

Incidence of market typologies and pattern of marketing activity performance in selected African countries

Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107

Persistent link: https://www.econbiz.de/10001086742

Competing with marketing channels and logistics in Africa's booming markets : an investigation of emerging supply chain management practices in Ghana

Dadzie, Kofi Q.; Winston, Evelyn; Hinson, Robert - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 137-152

Persistent link: https://www.econbiz.de/10011292367

The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10012180386

The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Contemporary issues and prospects in business …, (pp. 52-69). 2020

Persistent link: https://www.econbiz.de/10012136026

Perspectives on macromarketing in the African context : introduction to the special issue

Dadzie, Kofi Q.; Sheth, Jagdish N. - In: Journal of macromarketing 40 (2020) 1, pp. 8-12

Persistent link: https://www.econbiz.de/10012159099

Special issue: macromarketing in the African context

Dadzie, Kofi Q. (ed.); Sheth, Jagdish N. (ed.) - 2020

Persistent link: https://www.econbiz.de/10012159192

Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective

Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410

Persistent link: https://www.econbiz.de/10012521303

An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana: the importance of social networks for nascent entrepreneurs

Dadzie, Kofi; Evans, Jocelyn; Mack, Rhonda - In: Global Business and Economics Review 12 (2010) 1/2, pp. 100-114

This study focuses on a national sample of customers who used commercial bank products/services in Ghana. The results demonstrate that social and cultural influences are important determinants of marketing practices of banking institutions in Ghana. Although, societal leaders are critical of the...

Persistent link: https://www.econbiz.de/10010668984