Enslin, Carla; Wolfswinkel, Michelle; Terblanche-Smit, … - In: South African journal of business management 54 (2023) 1, pp. 1-14
Purpose: This article explores the symbiosis between the fields of responsible leadership and purpose-driven brand … building to offer a new, integrated perspective along with strategic guidelines for implementation by leaders in Africa. Design … nature of responsible leadership through purpose-driven brand building. Findings: Findings are captured in a conceptual model …
