Sinclair-Maragh, Gaunette; Simpson, Shaniel Bernard - In: Journal of Tourism, Heritage & Services Marketing 7 (2021) 1, pp. 64-75
Purpose: The purpose of this study is to explore heritage tourism within the framework of ethnic identity by examining tourism as a tool for promoting ethnic identity and traditions of the Maroons in Jamaica. Methods: Qualitative research using in-depth interviews was used to collect relevant...