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Afrika
Consumer behaviour
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Beziehungsmarketing
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Osakwe, Christian Nedu
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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ECONIS (ZBW)
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A multi-country study of bank reputation among customers in Africa : key antecedents and consequences
Osakwe, Christian Nedu
;
Ruiz, Belén
;
Amegbe, Hayford
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389993
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2
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
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