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The purpose of our paper is to provide a commentary on the key challenges facing small and medium enterprises (SMEs) in the Sub-Saharan African (SSA) international tourism marketing strategies. The rationale for the paper is that tourism, both domestic and international, and in all its genres...
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Sub-Saharan African (SSA) countries are re-living the developments of 2014 and the first quarter of 2015. News headlines have been mixed as usual – from Nigeria's historical election ousting a hitherto dominant party, amidst the government's efforts in tackling Islamic Militants' insurgency in...
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