Narrow search
Showing 1 - 8 of 8
Cover Image
Invited editorial: Reappraising competing dominant logics for African business research
Dadzie, Kofi Q. - In: Journal of African business 14 (2013) 1/3, pp. 1-6
Persistent link: https://www.econbiz.de/10010246248
Cover Image
Incidence of market typologies and pattern of marketing activity performance in selected African countries
Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107
Persistent link: https://www.econbiz.de/10001086742
Cover Image
Competing with marketing channels and logistics in Africa's booming markets : an investigation of emerging supply chain management practices in Ghana
Dadzie, Kofi Q.; Winston, Evelyn; Hinson, Robert - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10011292367
Cover Image
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
Cover Image
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Contemporary issues and prospects in business …, (pp. 52-69). 2020
Persistent link: https://www.econbiz.de/10012136026
Cover Image
Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.; Sheth, Jagdish N. - In: Journal of macromarketing 40 (2020) 1, pp. 8-12
Persistent link: https://www.econbiz.de/10012159099
Cover Image
Special issue: macromarketing in the African context
Dadzie, Kofi Q. (ed.); Sheth, Jagdish N. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012159192
Cover Image
Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective
Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410
Persistent link: https://www.econbiz.de/10012521303