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Millennial generation banks (digital banking) is different from traditional brick and mortar banking service. Digital banking focus on promoting environmental friendly, ethical and transparent banking. This research paper attempts to evaluate the acceptance of new generation banking products...
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Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), the study uses data from 138 Millennials in the USA to delve … telematics adoption and use. The results also suggest a sophistication-level shift in Millennials preferences from functionality … evaluation to applicability value sought through the adoption and use. And the findings ascertain the role of perceived enjoyment …
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