Showing 1 - 6 of 6
Persistent link: https://www.econbiz.de/10009542023
Persistent link: https://www.econbiz.de/10009522397
Millennials have heavily influenced social media's evolution into an important source of product information. They are increasingly basing their product evaluations on information gathered from online reviews. Thus, companies targeting Millennials may wish to pay heed to online reviews. Which...
Persistent link: https://www.econbiz.de/10012980539
Many companies are increasing their efforts to have sustainable operations and offer environmentally-preferable products. However, consumers are often unaware of the environmental benefits because the companies are not communicating in ways that are compatible with the consumer's schema...
Persistent link: https://www.econbiz.de/10012980545
Purpose: The purpose of this study is to determine which digital marketing strategies are preferred by Millennials and are effective in influencing their behavior. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived...
Persistent link: https://www.econbiz.de/10012980546
Purpose- The purpose of this study is to determine which digital marketing strategies are preferred by Millennials and are effective in influencing their behavior. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived...
Persistent link: https://www.econbiz.de/10014160914