Hernández, Blanca; Jiménez, Julio; José Martín, M. - In: Online Information Review 35 (2011) 1, pp. 113-133
Purpose – The objective of this paper is to analyse whether individuals' socioeconomic characteristics – age, gender and income – influence their online shopping behaviour. The individuals analysed are experienced e‐shoppers i.e. individuals who often make purchases on the internet....