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LinkFisch : Konzeption, Entwicklung und Umsetzung einer Link-Bait-Kampagne für den Online-Shop neckermann.de ; Projektbericht
Schmidt, Ralph (ed.); Bantin, Sarah-Yasmin (contributor) - 2015 - Berichtsschluss: 25. Januar 2014
Die Otto Group hat 2012 die Rechte an der Internetmarke Neckermann.de und deren Eigenmarken in Deutschland übernommen, um ehemalige Neckermann-Kunden für sich zu gewinnen. Auf der Plattform, die am 30. Januar 2013 zunächst als Shopping-Suchmaschine gestartet war, finden sich inzwischen...
Persistent link: https://www.econbiz.de/10011375283
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Social franchising : Aktivitäten multiplizieren
Hackl, Valerie - 2009
Persistent link: https://www.econbiz.de/10003889163
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The promise of social franchising as a model to achieve social goals
Volery, Thierry - In: Handbook of research on social entrepreneurship, (pp. 157-181). 2010
Persistent link: https://www.econbiz.de/10014545561
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CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György; Szántó, Richárd; Matolay, Réka - In: Corporate social responsibility in the digital age, (pp. 241-264). 2015
Persistent link: https://www.econbiz.de/10010513423
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Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana; Grigore, Georgiana - In: Corporate social responsibility in the digital age, (pp. 143-163). 2015
Persistent link: https://www.econbiz.de/10010513430
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If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.; Kreutzer, Andrew; Maleski, Mike; … - In: Sport management review 15 (2012) 4, pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
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Co-evolving e-tail and on-line communities : conceptual framework
Macaulay, Linda A.; Keeling, Kathy; McGoldrick, Peter; … - In: International journal of electronic commerce : IJEC 11 (2007) 4, pp. 53-77
Persistent link: https://www.econbiz.de/10003505761
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Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Successful social media and ecommerce strategies in the …, (pp. 30-54). 2016
Persistent link: https://www.econbiz.de/10011558843