Proven that the adoption rate of a new product is influenced by the network characteristics of the early adopters, the aim of this paper is to find the network features of the early adopters associated with high adoption rates of a specific new practice: the use of biodegradable mulching films...

The diffusion of innovations is largely influenced by the characteristics of the network of initial adopters (or innovation spreader). We investigate how these characteristics tend to influence the adoption rate and the speed of the diffusion process of a technological innovation in agriculture....