Wanyonyi, Eileen Inyanji; Gathungu, E. W.; Bett, … - In: Cogent business & management 10 (2023) 2, pp. 1-15
Competitive pressure has resulted in fierce competition among agro-dealer businesses, with market share margins being divided among industry parti-cipants. This paper empirically investigates the main competitiveness drivers in Kenyan agro-dealer businesses. The study employed an exploratory...