“Buying local†has become one of the most important trends in food marketing. Despite widespread public attention, the influence of the “local†attribute on food prices is not well understood. We aim to begin to fill this gap in research by exploring the presence of a price...

This paper examines the willingness of consumers to pay a premium for organic food product with a contingent valuation data from urban Kumasi of Ghana. Consumer’s willingness to pay a premium is estimated with a bivariate Tobit model. The empirical findings indicate that apart from...

This study examined consumer attitudes towards food attributes and origins, alongside consumer’s willingness to pay (WTP) for food certified for these attributes in China, India and the UK. The study used surveys including a choice experiment undertaken in each country. The economic impact of...

Consumer acceptance and willingness to pay for three nonconventional attributes associated with six processed blueberry products was examined through an in-store conjoint experiment survey. Both credence and experience attributes were considered, including whether the products were produced...

This 2011 report provides an economic overview of the Canadian agriculture and agri-food system. It is meant to be a multi-purpose reference document to provide: an introduction to the agriculture and agri-food system; a snapshot of structural changes that are occurring throughout the system in...

Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in...