Reardon, Thomas; Codron, Jean-Marie; Busch, Lawrence; … - In: International Food and Agribusiness Management Review 02 (1999) 03/04
The role of G&S has shifted from a technical instrument to reduce transaction costs in homogeneous commodity markets to a strategic instrument of competition in differentiated product markets. The nature of G&S has shifted from performance (realized characteristics of the product) to process...
