AGCO Corporation is a success story in the agricultural machinery sector. Utilizing marketing strategies of out-sourcing, cross-over selling, and a full line of products, AGCO markets its own way. In 7 years, AGCO has 18 brands sold through 7,000 dealerships in 140 countries. Acquisition and...

This article describes the relative size of the green industry within the U.S. economy and how it is linked to supporting industries through the volume of transactions and economic impact multipliers. This analysis was based on IMPLAN, an input-output model developed by the U.S. Forest Service....

This study examines the potential success of the futures contract in SO2 Emissions Allowances. Factors affecting the success of the futures contract are presented including the uncertainties of air pollution and public utility regulation, emission control technology, electricity demand, and...

Specialty crops grown by multiple producers are often viewed by consumers as differentiated products that command a price premium. Since price premiums are dependent upon differentiation of an item from generic counterparts, specialty crops must have distinctive identities that cannot be copied...