Brand names and brand equity are recognized as important intangible assets among firm managers in the global food supply chain. This analysis investigates the long-run potential of brand equity among food processors to actually create real options for a firm's management. The empirical analysis...

Farmers continue to be interested in opportunities for value added production through further processing. New Generation Cooperatives (NGCs) offer member commitment through up-front capital contributions on the part of members. For a potential start-up NGC, one of new and novel issues that face...

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Develops a model for classifying products on impulse purchases and contribution to profits. Also shows how to implement the model in store merchandising strategies.

The IFAMR is published by the International Food and Agribusiness Management Association. IFAMA. www.ifama.org

Committed marketing cooperatives have ensured member support and because of pooling may have higher leverage relative to buy-sell cooperatives. The hypothesis tested in this article is that marketing cooperatives with pooling have less market risk compared with those without pools and as a...

Marketing cooperatives operating pools that consistently obtain member returns in excess of cash market prices must accommodate new members. In some cooperatives, the membership policy is based only on the capital plan. This article presents alternative membership policies for the acquisition...