into the wine industry. A review of the economics literature on contractual relations in the wine industry indicates that …

A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through … cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on … outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of …

be grown in the cool season months in early spring and late fall. At this time little information regarding the economics … are to a number of yield, expense and marketing scenarios. The expected total cost of production were $1,968 and $1 …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …

establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …