In this paper, we propose a novel approach to estimating the effect of advertising on market performance that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising campaigns provide a unique window to observe advertising effects on market...

This paper investigates the pricing and vertical organization of differentiated products under imperfect competition. In a multiproduct context, we examine how substitution/complementarity relationships among products and vertical structures relate to the exercise of market power. The analysis...

From the perspective of the food system, the overall food manufacturing or processing industry is fundamentally connected both with agricultural production in rural areas and consumption demand usually concentrated in urban areas. Using the local government level and individual firm level data...