The objective of this paper is to determine which information cues related to quality and origin really attract consumer interest, specified as the level of attention paid to and perceived importance attached to label cues. The focus is (1) on indications of quality through quality marks, (2) on...

Understanding the U.S. Generic Advertising System and Its Role in Information Management Among Commodities and Food Systems

Among almost all natural food goods, honey is probably one of the most unique in terms of its production history and importance. It is often a by-product from the primary function of pollination by bees. Honey color and flavor is directly related to the types of plants being pollinated. For some...