Insights into how small agribusinesses acquire, process, and use market intelligence are critical to improving their marketing competencies and to understanding practices that lead to better business performance. However, the current body of literature is limited in this topic. We apply the...

This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and...

Deciding how to coordinate activities can be a challenge posed in any marketing chain. This case involves an agricultural cooperative that has focused entirely on marketing raw sugar cane for additional refinement. Recent dramatic shifts in the sector have caused the members of the cooperative...

This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and...

Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most...

Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools...