Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute...

Organic farming and fair trade certified chains have emerged in West-Africa since the 1990s inanswer to new alternative markets in developed countries. These chains, involving actors fromNorth and South, are seen as an opportunity to sustainably valorise the small peasants agriculturein Africa...

Fair Trade is defined as a set of socio-economic activities which are alternative to traditional and international trade. It began from the belief that the principal market's laws tend to cause serious damage to the South, and especially to the many workers devoted to 'agriculture'.The concept...

Fair Trade related import from developing countries is quickly growing although it still represents a small share of the total import. Its influence on the development of rural areas in developing countries is related to both quantitative growth and the respect of its ethical code. Large food...

This paper is a preliminary analysis of the governance structure of the faire trade of orange juice between Brazil andFrance. Fair trade is an organizational field composed of complex organizational networks that maintain relationsof mutual dependence and share the same values system. As fair...

Fair Trade-products gained increasing importance during the last 15 years and entered the mainstream market. Nowadays, they are no longer sold only by a few selected shops but supermarkets and discount shops also offer them. The entrance into a different market is accompanied by an adjustment to...

Fair Trade aims to improve the working and living conditions of producers by paying a higher price for their products as well as offering additional support. The strategic goals of Fair Trade are to support marginalized producers and workers to attain economic security and to make a decent...