Ein hohes Maß an Produktdifferenzierung kennzeichnet viele Märkte der Agrar- und Ernährungswirtschaft, ebenso ein zunehmender Wettbewerb unter dem Einfluss von Globalisierung und der weiteren Liberalisierung der Agrarmärkte. Umso wichtiger wird es für Unternehmen, ihre Marktanteile auf...

Der in den letzten Jahrzehnten auftretende strukturelle Wandel in Produktion und Vermarktung von Agrarerzeugnissen und Lebensmitteln hin zu stärker verarbeiteten und differenzierteren Produkten wurde im Rahmen der Verordnung (EG) Nr. 510/2006 für geografische Herkunftsangaben durch die EU...

Food demand analysis is dominated by the econometric estimation of demand systems based on aggregate market data and steady progress has been made in analytical techniques. Yet some issues have been neglected in food demand analysis which are crucial for understanding recent consumption trends...

Die erhebliche Erweiterung des Weinangebots in den letzten Jahren hat zu einer großen Differenzierung geführt, die nicht nur über eine stärkere Variation der Geschmackseindrücke erkennbar ist, sondern auch durch die zunehmende Verwendung von Qualitätssignalen. Als Qualitätssignale werden...

There are two objectives of this article: (i) It is discussed theoretically how the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use of scanner data how prices are actually set and how consumers react at the point of sale to price...

In many industrialized countries, the grocery-retailing sector exhibits a strong and in-creasing market concentration. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to agricultural and food policies. We analyze...

Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in...

Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in...

Theory suggests that business expectations are crucial for investment in research and development (R&D) as well as for process and product innovations. However, there are controversial theoretical predictions about the causal linkage between business expectations and new product introductions....

There are two objectives of this article: (i) It is discussed theoreticallyhow the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use ofscanner data how prices are actually set and how consumers reactat the point of sale to price...